Articles on: 🚀 Campaigns

How to set-up a recurring campaign ?

By programming recurring campaigns, I can automate the sending of phishing campaigns to my company's employees and provide ongoing training at a chosen frequency. The automation of Arsen campaigns is designed to save you precious time while delivering convincing results in terms of improved behaviour, since the methodology remains the same.

As with a one-off campaign, the aim is to improve employee behaviour by repeating the campaigns in order to use the following 3 levers:

1️⃣ The theoretical lever: Do my employees know what risk is and how it manifests itself?
2️⃣ The heuristic lever: Are my employees capable of mobilising their knowledge in the face of a threat that manipulates them through social engineering?
3️⃣ Culture: Are employees aware of their responsibilities and the security issues associated with their actions?


Step 1 : Choose the campaign name and type
Step 2 : Choose the campaign targets
Step 3 : Choose the scenarios
Step 4 : Choosing the campaign timetable
Step 5 : Launching of the sending sequence


To launch a phishing campaign with Arsen, you need to meet certain conditions:

🟢 You must have validated your domain names in the platform.
🟢 You must have authorised phishing simulations with your filtering solution.
🟢 You must have imported your employees into the platform.

Step 1 : Choose the campaign name and type

The first step is to choose the name of the campaign and the type of campaign. The type of campaign refers to the difference between an evaluation campaign and a training campaign, as detailed in this article.

Step 2 : Choose the campaign targets

The second step is to select the employees who will receive the phishing campaign.

Select your targets according to two criteria, either by filtering the employees/collaborators integrated into the platform, or by selecting groups of employees.

🔀 If you select your targets by filtering employees, you can use several filters:

Security score range* - Use the sliders to display the employees between the two chosen security scores. People with a low security score are more vulnerable.
Number of campaigns range* - Use the sliders to filter the display according to the number of campaigns received by employees.
Untrained employees* - Tick the box to display only employees who have not yet received a campaign.
Identify your employees by targeting certain employees using the search field.

Note that you have a button which allows you to select all the results of your filters and, by default, the entire list of your employees.

🔁 If you are selecting your targets by group, click on Groups :

This means you can select a group of employees with a single click.

Click next Next to validate the targets of your campaign.

Step 3 : Choose the scenarios

To find the scenarios you want to send, use the filters in the list of scenarios. This library will allow you to find a scenario designed by our teams, one of your personal scenarios or one of your favourites.

Click Next once you have selected one or more scenarios.

When programming recurring campaigns, select several scenarios to avoid sending the same scenario for each campaign. You can modify the scenarios once the configuration is complete.

Step 4 : Choosing the campaign timetable

You have two choices. One Time Campaign for classic one-off campaigns and Recurring campaigns for the recurring campaign planning module.

Select Recurring campaigns.

Then choose the start date of the first campaign.

Then choose the start frequency of the campaigns.

Two options are then available.

Send the campaign all at once without any advanced settings.

Or spread the mailings out over time, manage the exclusion of weekends and time slots for mailings.

Step 5 : Launching of the sequence.

When you're ready, click SCHEDULE CAMPAIGNS to launch your campaign sequence.

Congratulations 👏 You've just launched your automated campaign.

Updated on: 08/01/2024

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