This article explains how to launch a multi-scenario phishing campaign to run more realistic and more accurate simulations.
1 – Objectives
A multi-scenario campaign allows you to:
send several different scenarios within the same campaign
increase the realism of phishing simulations
obtain more reliable results by limiting employee-to-employee communication
discreetly evaluate individual behaviour
2 – Prerequisites
Hold Admin rights to launch campaigns
Validate your domains in Arsen
Configure your email infrastructure correctly
Import all employees into the platform
3 – Launch a multi-scenario campaign
After selecting employees for the campaign, click Next to access the scenario list.
3.1 – Select the scenarios
Apply filters (language, category, difficulty, etc.) to locate the appropriate scenarios
Select multiple scenarios by clicking
Selecton each scenario card
Once selected, scenarios are visually highlighted and display the label
Selected.
3.2 – Random scenario assignment per employee
Using more than one scenario reduces the risk of employees quickly realising they are being tested.
During the campaign:
each employee receives exactly one phishing email
Arsen automatically assigns a scenario
the distribution is proportional:
total employees ÷ number of scenarios = approximate share per scenario
3.4 – Launch the campaign
Review your settings
Click the launch button
The platform sends all emails according to your configured delivery rules
4 – Benefits of multi-scenario campaigns
4.1 – Increased realism
Greater variety in simulated attacks
Simulations closer to real-world phishing attempts
4.2 – More accurate, reliable results
Fewer internal alerts between colleagues
Behavioural data that better reflects real reactions
Combining a multi-scenario campaign with an assessment campaign provides highly reliable baseline data.
4.3 – Better discretion
Combine multiple scenarios with staggered email delivery for a truly silent campaign
Use AI-generated scenarios to maximise unpredictability — each email becomes unique
Ideal for all types of campaigns, especially assessment campaigns
5 – Apply best practices
Choose versatile scenarios suited to the profiles included in the campaign
Stagger email delivery to reduce cross-communication and unintended alerts