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Launching a One-Time Campaign

One-Time Campaign

Launching a first phishing campaign is a key milestone.

It allows you to measure how exposed your organization may be to security risks stemming from a lack of employee training.

No need for concern — the goal is not to penalize employees, but to help them improve through repeated exposure, using three essential learning levers:

1️⃣ Theoretical lever: Assess whether employees understand the threat and can identify phishing indicators.


2️⃣ Heuristic lever: Evaluate their ability to apply this knowledge when facing manipulation and social engineering attempts.


3️⃣ Cultural lever: Strengthen awareness of individual responsibility and the security implications of everyday actions.

1 – Objectives

Learn how to launch a phishing campaign:

  • Manage campaign types

  • Select employees to target

  • Choose appropriate scenarios

  • Define a sending schedule

2 – Prerequisites

3 – Choose the campaign general setup

3.1 – Access campaign creation

Click + New Campaign from the Campaigns section of the Phishing module.

Campaigns list in the Arsen phishing platform, with the "+ New campaign" button highlighted to start creating a new campaign.

3.2 – Name the campaign

Enter the desired campaign name.

Campaign setup screen with the "Campaign Name" field highlighted, where the campaign name is entered.

3.3 – Setup the campaign type and goal

Define the compromise action:

  • Is the compromise due to entering credentials?

  • Is the compromise due to clicking a link, an interaction?

Campaign setup screen with the "What counts as a failure?" section highlighted, showing the choice between Compromise and Interaction.

Then select what should happen after a user fails

  • Redirect to a just-in-time training page

  • Redirect quietly
    ​

Campaign setup screen with the "What should happen after a user fails?" section highlighted, showing the choice between just-in-time training and a quiet redirect.

4 – Choose scenario(s)

4.1 – Use library filters

Search among Arsen-provided or custom scenarios.
​Click here to know more about the library filters.

4.2 – Validate scenarios

Select one or more scenarios, then click Continue.

If multiple scenarios are selected, the campaign becomes a multi-scenario campaign.

Scenario library screen showing “2 scenarios selected” with a Continue button.

5 – Select campaign targets

5.1 – Understand selection options

Select employees either by:

  • Target by selecting employee groups

  • Target specific employees

Audience selection screen with arrows pointing to the two targeting options: targeting employee groups or targeting specific employees.

5.2 – Filter employees

5.2.1 – Use the available filters

  • Security Score Range: display employees based on security score

  • Campaign Count Range: filter by the number of campaigns received

  • Only show untrained employees: display employees who never received a campaign

  • Search Employees: search by name

Audience selection screen showing the employee filters panel, with options to filter by security score range, campaign count range, and untrained-only employees.

5.2.2 – Select all results

Click Select All.

Audience selection screen with the "Select all 100 employees" button highlighted, used to select every employee in the list.

5.3 – Select groups

Click Target employee Groups to choose one or more groups at once.

Audience selection screen showing the "Target employee groups" view, listing available groups with their employee count, type, and average security score.

5.4 – Confirm targets

Click Continue to launch.

Audience selection screen with the "Branding Administrator" group selected and the "1 group selected" confirmation bar highlighted, next to the "Continue to launch" button.

6 – Define the campaign schedule

6.1 – Send immediately your campaign

Check the Send now mode

Schedule & Launch screen with "Send now" selected, showing a summary of the campaign ready to be sent immediately.

📚 Note

Arsen sends several dozen emails per minute. Total duration depends on target volume

6.2 – Schedule the campaign

Check Schedule over time to choose a date and time.

Schedule & Launch screen with "Send over time" selected, showing an empty August 2026 calendar and delivery window fields waiting for a date range.

Select the first and last dates to create a date range within which your emails will be sent and include or not week-ends.
​

Schedule & Launch screen showing a selected sending date range from August 20 to 31, 2026, highlighted on the calendar, with 8 sending days confirmed.

Define the delivery window of your emails:

Define a time range: restrict sending to specific hours. This can help respect work policies and avoid out-of-hours delivery.
​

Schedule & Launch screen with the delivery window section highlighted, set to send emails between 9:00 AM and 6:00 PM with weekends excluded.

7 – Launch the campaign

7.1 – Review campaign settings

The scheduling page shows a full summary before sending.

Final campaign summary screen before launch, showing the audience, scenario, compromise type, post-failure action, and schedule, with the "Launch campaign" button.

7.2 – Launch the campaign

Click 🚀 Launch Campaign when everything is ready.

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