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Creating a Smishing Campaign

Configuring, scheduling, and executing a Smishing campaignUpdated this week

Updated over 2 weeks ago

Raising employees’ awareness of smishing helps reduce manipulation risks and protects your company’s sensitive information from SMS-based attacks.


1 – Objectives

  • Plan your smishing campaign

  • Target employees to train with your smishing campaign

  • Select one or multiple relevant scenarios


2 – Prerequisites

  • Have access to the Smishing module in the Arsen platform

  • Have previously configured the phone numbers of the targeted employees

  • Have the required permissions to launch a campaign


3 – Accessing campaign creation

  • Click Campaigns in the Smishing section of the main menu

  • Click + New Campaign to start configuration

Smishing Campaigns page displaying an empty list of campaigns and a highlighted ‘New Campaign’ button.


4 – Scheduling your campaign

4.1 – Campaign name

Enter a name for your campaign

4.2 – Choose the campaign type based on the objective

Define whether your campaign aims to evaluate or train employees.

4.2.1 – Assessment Mode

Assessment mode evaluates employee behavior under the most realistic conditions possible.

  • Select Assessment

  • Redirect users to a URL of your choice after a compromise

  • Avoid replaying the SMS on a training page to remain discreet

Création d’une campagne smishing dans Arsen – Choix de l’objectif “Assessment” mis en évidence.

4.2.2 – Training Mode

Training mode adds a training page after a click or compromise to educate the employee at the moment of their mistake.

  • Select Training

  • Redirect users to the micro-learning page after a click or compromise

  • Replay the SMS and highlight the indicators the employee should have noticed

Smishing campaign creation in Arsen with the Training objective highlighted.

A link is provided explaining the differences between training and assessment campaigns.

📚 Good to know
Unlike phishing campaigns:

  • no whitelisting or allow-listing is required

  • SMS are sent using high-reputation numbers to maximize deliverability


5 – Selecting the employees to target

  • Click Continue to access the targeting step

Two options are available:

  • Employees: select individuals or the whole organization

  • Groups: target one or multiple predefined groups

Click Continue to select a scenario.

Smishing campaign target selection showing list of groups, their types, and scores.


6 – Choosing the scenario

  • Select your scenario by clicking Select on the scenario card

You can — and are encouraged to — select multiple scenarios.


They will be distributed randomly among your employees throughout the campaign.

Click Continue to access the campaign summary.

Smishing scenario library showing a scenario card with the ‘Select Scenario’ button highlighted.


7 – Define the sending schedule of your smishing campaign before launch

A set of actions is available to help you manage the sending days and the sending pace of your SMS messages.

Review & Launch screen allowing you to review the complete configuration before launching the smishing campaign.

7.1 – Number of targeted employees

  • Indicate how many users will actually be contacted (Employees involved).

  • Employees without a phone number are automatically excluded from the campaign.

Field showing the start date of the campaign

7.2 – Choose the campaign start date

Allows you to specify a precise date when the campaign should start in the future.

If no action is taken on this setting, the start date is scheduled for now.

Campaign start date selection calendar

7.3 – Define the days and times when SMS messages will be sent

  • Click on Sending Window.

  • Select the days on which SMS messages will be sent.

  • Select the time slot for sending SMS messages.

  • Adjust your time zone if necessary to match the targeted area.

⚠️ Warning

If you select January 23 but this date does not correspond to one of the weekdays defined in the sending window, the campaign will start on the first day after January 23 that matches one of the selected weekdays.

Sending window configuration with days and time slots selection

7.4 – Choose the sending frequency of your SMS messages

Three options are available:

  • Slow: Sends SMS messages at the slowest pace.

  • Medium: Distributes SMS messages between very fast and very slow speeds.

  • Fast: Sends all SMS messages as quickly as possible.

Depending on the selected execution speed, SMS messages may be sent over several days or even several months.

SMS sending speed options: Slow, Medium, and Fast

7.5 – Scenario summary

The selected scenarios appear as thumbnail images in the Scenarios section.

Thumbnail preview of selected smishing scenarios

7.6 – Launching the campaign

Click the Launch button at the bottom of the page to start your campaign.

Launch button to start the smishing campaign

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